In The Business School for People Who Like Helping People by Robert Kiyosaki, Kiyosaki talks about the eight “hidden values” of a network marketing business.
Many distributors get started in network marketing because of the opportunity to make money. However there are a number of other benefits that network marketing offers besides money.
Life Changing Business Education
One hidden value that is probably even more valuable than the compensation, is what Kiyosaki dubs as “Life-Changing Business Education.” Robert Kiyosaki notes that too many distributors and companies focus on their compensation plan and products.
According to Kiyosaki the number one reason why you should look at a network marketing company is the education that it provides. There are a number of different skills that you learn in network marketing that have real world value both inside and outside your network marketing business.
Network Marketing and Your Personal Development
One of the biggest skills and interestingly the first skill on Kiyosaki’s list that network marketing teaches is an attitude for success. Too many people have an attitude for failure and that’s why they fail. Network marketing teaches you how to retrain your mind to think “success” as opposed to “failure.”
Another huge personal development skill taught by network marketing companies is the overcoming of fears, doubts and lack of confidence.
For many people, the reason why they fail to advance in life is because they are bound by their comfort zone. A network marketing business teaches you how to expand beyond your comfort zone, face your fears and act in spite of fear.
Imagine the fear that many distributors have when talking to their first prospect. I’m sure you can remember when you approached your first prospect.
Approaching the first “cold market” prospect, a prospect that the distributor doesn’t have any type of relationship with prior to the initial contact, is even more intimidating.
For many distributors it is their inability to get over these fears that stops them not only from having success in network marketing, but having success in life. It translates to other areas in their life.
The end result for many people is living an average, unfulfilled life and always wondering what would have happened if they would have just gotten over their fears.
Money management skills is another valuable skill that you are taught in network marketing.
As a distributor you have to know how to effectively manage your money in order to have long term success in the industry. People who blow all of their commissions on things that depreciate in value and fail to re-invest in their business are in for a nasty surprise in the future.
You have to learn to manage your commissions and make the necessary budget allocations for all of your business expenses such as your meetings, trainings and business building tools. You even have to manage your deductions so you can take the appropriate write offs on your taxes. Money management is a tremendously valuable skill.
The True Value in Network Marketing
What happens if your particular company goes out of business? The commissions stop coming in. However if you have used building a network marketing business as an opportunity to learn new skills, you are able to take these skills wherever you go and apply them. That’s the true value of building a network marketing business.
The Business School for People Who Like Helping People is an excellent book for anyone looking to discover the true value of the network marketing industry. Too many people focus simply on the money opportunity. However it is the skills you learn that has a greater value than the money.
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