When I was a kid, my parents told me to never bring certain things up in polite conversation. Like why does the neighbor kid’s Dad wear Mom’s house dress on Saturday afternoons? You just didn’t talk about it. They were dirty little secrets.
Obviously Ann Sieg didn’t get the same advice from her parents. Good!
The 7 Great Lies of Network Marketing Controversy
When Sieg penned The 7 Great Lies of Network Marketing, I doubt she realized just what kind of an uproar she’d be causing.
Take a look on YouTube and you’ll see network marketers chiming in from both sides of the Ann Sieg controversy. Some praise her honesty, others criticize her lack of judgment.
But the truth always wins out. There’s a lot of truth behind Ann Sieg’s words.
When Sieg put together The 7 Great Lies of Network Marketing, she was looking to write about the truth behind the network marketing industry. The truths she was learning as she worked her business were contradicting what she was being told. It was frustrating and costly.
Sieg’s story is a common one in network marketing.
Ann Sieg’s experiences as revealed in The 7 Great Lies of Network Marketing are not too far off the mark for most network marketers. Everybody gets into this business different ways, but typically the front end of the experience is loaded with information that’s slightly shaded.
We start out thinking one way, but as we progress we begin to learn something that may be entirely different from what we’ve been told. That’s been the nature of network marketing’s past.
The Network Marketing Stigma and How to Change It
So what’s the big deal with somebody like Ann Sieg giving new or prospective distributors a little insight into network marketing’s back office? It’s just another piece of the information pie that educated consumers should have, don’t you think?
Sieg found out what the big deal was when she put together The 7 Great Lies of Network Marketing. Some things are just not brought up in polite conversation, remember? The little book kicked up quite a storm.
This industry is slow to change. But if we continually populate our ranks with poorly trained distributors, how can we ever improve the face of the network marketing industry?
The unpleasant truth is that our industry has developed a negative stigma precisely because new distributors are being trained with old marketing strategies that are no longer effective. As a result, distributors become discouraged and feel they have been lied to.
Who says we can’t be honest and make money too?
Ann Sieg’s pundits say her experiences are due to her inability to deal with network marketing’s model of doing business. But that doesn’t explain her success today.
If she really was destined to fail in the business, why didn’t she?
Sieg’s proponents say she succeeded because she found new truths that define how to run a network marketing business in today’s environment.
Regardless of which side of the aisle you sit, Ann Sieg’s The 7 Great Lies of Network Marketing has found a following in the business.
Love it or hate it, it’s here to stay and there are a lot of people who are discovering the merits of new business practices like attraction marketing and internet network marketing.
Ann Sieg may just have been ahead of the curve.
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